Production packages · 6 min read

Brand Production Package: From Approved Logo to Supplier-Ready Files

Your logo is approved. Now it needs to work on a product label, a business card or a box. A brand production package takes that approved identity into specific, usable applications, with files prepared for the suppliers who will produce them.

By DesignMerged · Updated 2 October 2026

What is a brand production package?

A logo master answers one question: what does the brand look like? A production package answers the next one: how will this identity be used on the things your customers receive?

That second step involves dimensions, layouts, materials and supplier instructions. A label for a small jar needs different spacing from a folded card. A box needs artwork arranged across a supplied dieline. Sending the same logo file for all three leaves those layout decisions unresolved.

At DesignMerged, Brand Production builds on the Brand Identity package and prepares two agreed applications. The exact items, versions, specifications, revision allowance and delivery date are confirmed in your quote before work starts.

Logo Essentials, Brand Identity or Brand Production?

Choose the package by the problem you need to solve:

• Logo Essentials: one approved logo rebuilt as editable vector artwork, with full-color, black and reversed versions, AI, EPS, SVG and vector PDF files, plus transparent PNG previews. Logo rebuilds start at $50 after review.
• Brand Identity: the logo work plus primary, secondary and icon variations, RGB and CMYK color files, a social avatar, favicon and a mini guide for color, typography and usage.
• Brand Production: everything in Brand Identity, plus layouts for two agreed applications, supplier-specific setup, organized source and production files, and handover notes.

If your printer only needs a clean logo, Essentials may be enough. If you need a consistent set of identity assets, choose Identity. If your next step is making labels, cards or packaging, Production connects the identity to those actual items. See the package comparison and pricing details.

What counts as two applications?

An application is a defined item with an agreed layout and production specification. For example, your project might pair a product label with a thank-you card, or a business card with a packaging sleeve. The quote names the two items so both of us know what is being prepared.

A range of six label sizes, multiple product names or several language versions should be listed before quoting. Extra sizes and versions affect the work involved; they are not assumed to be included just because the first label is in the package. Front and back layouts are also agreed as part of the scope.

The supplier details that shape the artwork

Before layout begins, send the chosen supplier’s current template or specification sheet. Useful details include the finished dimensions, bleed, safe area, accepted file format, color requirements and any special finishes.

Bleed is artwork extended beyond the trim edge so a small cutting movement does not expose a white border. The safe area keeps important text and logos away from that edge. These are different requirements, and the supplier sets their values for the job.

For packaging, I work on the supplied dieline and check which panels are visible, which fold and where glue areas sit. If foil, embossing or spot UV is included, the supplier needs to confirm how those elements should be separated and named. An attractive mockup alone does not contain that information.

Color setup follows the production process. Your digital brand files may be RGB, while a particular print job needs a CMYK profile or named spot colors. A supplier may request a PDF/X preset; the export is prepared to that request rather than assuming one preset suits every job.

What the final handoff contains

The handoff should make it easy to choose the right file without opening every document. I organize the approved assets by purpose and identify the production versions for the two agreed applications.

• Logo masters: editable vector files and the approved identity variations.
• Application sources: editable layouts for the two scoped items, with linked assets included or embedded as appropriate.
• Production exports: files in the formats requested by each supplier, at the agreed size and with the required setup.
• Preview files: convenient images or PDFs for checking appearance; these are clearly distinguished from production artwork.
• Handover notes: the application name, dimensions, color setup, supplier requirements and which file to send.

A clear filename might be Candle-Jar-Label_80x50mm_Print.pdf. A corresponding preview can be labeled Preview so it is not accidentally sent in place of the production file. If the printer requests outlined text, that is prepared in the delivery copy while the editable source is kept separately.

How review and production approval work

1. Review the inputs. I check your artwork, the two applications and the supplier’s specifications, then confirm the quote and timeline.
2. Prepare the layouts. The identity is rebuilt or organized as needed and applied to the agreed items.
3. Approve the content. You check spelling, product information, dimensions and placement in the supplied previews.
4. Prepare the handoff. Approved layouts are exported and organized for the supplier’s workflow.
5. Approve the supplier’s proof. Review the supplier’s production proof or sample before authorizing the full run.

A screen preview helps you approve the layout. It cannot show the exact result on a particular paper, fabric or finish. If color, small detail or a special finish is critical, discuss a physical proof with the supplier.

What to send for your quote

Send your best logo or concept file, name the two items, and include final sizes, supplier templates, approved text and your deadline. Mention any extra product variants or finish requirements in the same message. If a supplier has already rejected a file, include their feedback too.

The package covers artwork preparation for the agreed items. Original concept design, additional applications and embroidery digitizing are separately scoped. Printing and manufacturing are handled by your chosen supplier.

You do not need a perfectly organized folder to start. Share what you have, and I will identify the missing information before confirming the work. The aim is a clear scope and a handoff that your supplier can act on.